Specialties . . . 

PR à la carte, under the auspices of Head Chef Deborah  Brown, specializes in making professional public relations and marketing services accessible, customizable and affordable for a wide range of individuals, companies and organizations.  This is done by offering à la carte, mix and match services that best meet your particular situation. 

Because of the broad-based experience of Brown and her associates, PR à la carte can handle virtually any type of project with skill and finesse.  We have direct, demonstrable success with high technology products and services; B2B; entertainment companies and individuals in music, film, television, dance and the visual arts; consumer products and services; lifestyle products; travel, specialty food and clothing shops; non-profit organizations and cause-related marketing; environmental issues; healthcare; fitness and nutrition; education, building and construction and other specialized industries. 

Recognizing the challenges presented by the ever-changing economy, PR à la carte meets this situation head-on, offering viable solutions in providing the essential PR/marketing services individuals and companies desperately need, but may feel they cannot afford at this time. Following are some examples of what we offer under different kinds of circumstances:

Scenario 1:  You have a great new product, service and/or company, and some initial seed funding. The problem is, you don’t know how to develop a brand, an image, a PR/marketing strategy and professional marketing materials to help get it off the ground.  You’ve done some preliminary calling to some public relations agencies in the phone book or on the Internet, and frankly, found their expensive, multi-month retainer requirements a bit rich for your blood at this time.  Still, you need these services in order to grow  – who can you find to help you?

PR à la carte solution: We offer reasonably priced, top-notch consulting services with as little as a three-hour minimum.  Hourly price breaks follow on the consulting rate with volume commitments, starting at 10 hours.  Together, we explore your options and determine your PR/marketing objectives. Then, we can customize and combine the elements you need to get started – a press/marketing kit, logo, campaign strategy, media campaign, Internet site, press conference or special event.  Based on your needs and budget, we put together something professional, effective and workable to help you move ahead. We can develop a fee structure on an hourly, flat fee or short-term retainer basis, depending on the scope and nature of the work involved.

Scenario 2: You are an entrepreneur, a non-profit organization or a small, start-up operation and you don’t have the budget to bring someone aboard – either in-house or outsourced – to do PR at this time. However, you think you and your staff could do it yourself if you knew the right steps. 

PR à la carte solution:  Again, we offer reasonably priced, top-notch consulting services with as little as a three-hour minimum. We tell you what you need to do to get the job done in-house, even refer you to some helpful vendors.  If you decide you can do some of the work on your own, but need help with some critical bits and pieces, such as writing, design or campaign strategy, we can give you quotes on what you need to complete your particular puzzle – no expensive, multi-month retainer required.

Scenario 3:  You are a small, medium or large-sized company or organization that recently had to downsize its PR/marketing staff.  Most of the time, you can handle the workload just fine, but there are certain projects or events that require more specialized manpower than you really have available.  You don’t have the budget, or the need, to hire on new full-time people during this crunch period, but you definitely require one or more seasoned professionals who know what they are doing to come in and help ensure success.  What do you do?

PR à la carte solution:  Tell us exactly what you need us to do, and, if at all possible, we will find a way to pitch in with writing, coordination, media calls, event planning and logistics -- whatever you need to bridge the gap . . . without breaking your budget!

Obviously, there are many other circumstances where PR à la carte can help.  For more info, see Services or Contact Us.