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About
PR
à
la carte . . .
PR à la carte is a boutique public
relations and marketing concept offering top-quality service and
expertise at an affordable price. The brainchild of
award-winning industry veteran Deborah Brown, the unique
enterprise benefits from her more than 20 years’ experience
with projects associated with
such high-profile entities as Intel, MSN, RadioShack, Paramount
Studios, The Grammy Awards, Universal Studios-Hollywood, MTV,
Sotheby’s Auction House, George Mason University, the American
Public Health Association, Washington Hospital Center, Muscle
& Fitness Magazine, The Washington Times and many
more.
Keying in to the realities of the current
business climate, the company specializes in “packaging”
public relations and marketing services via à la carte pricing,
so that clients can choose, mix and match the different elements
to create customized campaigns that not only best fit their
unique needs, but also their budgets.
The PR à la carte concept was created by
Brown to assist entrepreneurs, start-ups, small and medium-sized
companies and individuals in gaining access to the vital,
professional public relations and marketing services they need
to gain a foothold in today’s highly competitive marketplace.
Recognizing that funding is often a huge initial
consideration in such ventures, PR à la carte is there to
bridge the gap – allowing small and mid-sized companies and
individuals to build their campaign, piece by piece, as funds
become available. At
the same time, Brown and her associates can assist larger
companies in short-term per-project launches and announcements
which require extra manpower and expertise.
Services are priced on an hourly,
per-project or short-term retainer basis, depending on the scope
and nature of the work at hand.
These may include but are not limited to:
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Public relations and marketing consulting
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Writing/editing/designing services
(ranging from a single press release to full media kits,
speeches, brochures, Internet sites, ads and more)
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Campaign creation, strategy and execution
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Speaking engagements
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Trade show relations
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Event planning and execution
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Press/analyst tours
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Media pitching and placements/interviews in trade
and consumer print, radio, television and online outlets
For a more complete and detailed list of PR à la carte
services, see Services.
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